Over the years, we’ve worked alongside founders and operators at every stage of growth. In that time, we've seen the same patterns emerge consistently.

Early on, speed is your biggest advantage. You survive on spreadsheets, off-the-shelf tools, and "heroic effort."

But as the business grows, those same tools are asked to carry more weight than they were ever designed for.

At a certain point, software stops being an experiment and starts behaving like infrastructure. That’s when most teams hit the wall.

Early Speed Complexity Wall

As a business grows, complexity compounds. What worked on Day 1 eventually becomes the primary barrier to Day 1,000.

As complexity increases:

Traditional software models weren't designed for long-term continuity.